In the early days I found that I really needed to focus, I had gozillions of ideas but just had to start somewhere. So I chose weddings, events and workshops, concentrating initially on weddings. Working in a shop, you'll find that some florists prefer the larger scale funeral work and others the smaller, more intricate, fiddly wedding work. I've always fallen into the latter group. I love wiring and taping tiny flowery bits and bobs quietly in a corner somewhere!
So the next question was how were people going to find me? I knew that starting a business in the present climate was risky enough, so didn't want the added burden of the cost of retail premises and commercial rates. Besides, I had a purpose-built workroom, crammed full of floristry sundries, in my basement - just waiting to be used to its full potential! Without a 'shop window' I decided on using social media to build up a 'presence'. Great idea, Tracey, I hear you say! Absolutely. However, I had no knowledge whatsoever of how to use any form of social media.
I had a personal facebook profile which I never ever used. That was it!